American Cattle World Expo
Effective Date: February 2026
American Cattle World Expo (“American Cattle World Expo,” “Company,” “we,” “us,” or “our”) operates the website located at https://americancattleworldexpo.com (the “Service”).
This Privacy Policy explains how we collect, use, disclose, and protect information when you access or use the Service. By accessing or using the Service, you acknowledge that you have read and understand this Privacy Policy.
Capitalized terms not defined herein have the meanings assigned in our Terms and Conditions available at https://americancattleworldexpo.com.
1. Information We Collect
We collect information that identifies, relates to, describes, or could reasonably be linked to an identifiable individual (“Personal Information”).
A. Information You Provide
We may collect the following information directly from you:
• First and last name
• Email address
• Contact information
• Information submitted through forms
• Communications you send to us
B. Automatically Collected Information
When you access the Service, we may automatically collect:
• IP address
• Browser type and version
• Device identifiers
• Pages visited
• Date and time of access
• Time spent on pages
• Referring URLs
• Diagnostic and technical data
C. Cookies and Tracking Technologies
We use cookies and similar technologies (including pixels, tags, and scripts) to operate, analyze, and improve the Service.
Types of cookies we may use include:
• Session Cookies (required for site functionality)
• Preference Cookies (store user settings)
• Security Cookies (support authentication and security)
• Analytics Cookies (monitor usage patterns)
You may configure your browser to reject cookies; however, some features of the Service may not function properly if cookies are disabled.
2. How We Use Information
We use Personal Information for legitimate business purposes, including to:
• Operate, maintain, and improve the Service
• Respond to inquiries and provide customer support
• Communicate administrative updates
• Monitor usage trends and site performance
• Detect, prevent, and address fraud or technical issues
• Comply with legal obligations
We do not use Personal Information for materially different purposes without updating this Privacy Policy.
3. Disclosure of Information
We may disclose Personal Information in the following circumstances:
A. Service Providers
We may share information with vendors who perform services on our behalf (such as hosting, analytics, or support services). These providers are contractually obligated to use Personal Information only as necessary to provide services to us.
B. Legal Compliance
We may disclose information if necessary to:
• Comply with applicable law or legal process
• Protect our rights or property
• Prevent fraud or security threats
• Enforce our agreements
C. Business Transactions
In the event of a merger, acquisition, restructuring, or sale of assets, Personal Information may be transferred as part of that transaction.
D. Sale or Sharing
We do not sell Personal Information for monetary consideration. We do not knowingly share Personal Information for cross-context behavioral advertising as defined under applicable U.S. privacy laws.
4. U.S. State Privacy Rights (Including Texas)
If you are a resident of Texas or another U.S. state with applicable privacy laws, you may have certain rights, subject to statutory limitations and identity verification.
These rights may include:
• The right to confirm whether we process your Personal Information
• The right to access Personal Information
• The right to correct inaccuracies
• The right to request deletion
• The right to opt out of sale or targeted advertising (if applicable)
• The right to non-discrimination for exercising privacy rights
To submit a privacy request, contact:
hello@americancattleworldexpo.com
We may require verification of identity before responding. We may deny requests where permitted by law.
5. Data Retention
We retain Personal Information only as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce agreements.
6. Data Security
We implement commercially reasonable administrative, technical, and organizational safeguards designed to protect Personal Information. However, no method of transmission over the Internet or electronic storage is completely secure. We do not guarantee absolute security.
7. International Transfers
If you access the Service from outside the United States, your information may be transferred to and processed in the United States. By using the Service, you consent to such transfer, subject to applicable law.
8. Third-Party Links
The Service may contain links to third-party websites. We are not responsible for the privacy practices or content of external sites.
9. Children’s Privacy
The Service is not directed to individuals under 18 years of age. We do not knowingly collect Personal Information from individuals under 18. If we become aware that such information has been collected without appropriate consent, we will take reasonable steps to delete it.
10. Do Not Track
Some browsers offer a “Do Not Track” feature. At this time, we do not respond to Do Not Track signals.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated Effective Date. Continued use of the Service after updates constitutes acceptance of the revised policy.
12. Contact Information
American Cattle World Expo
Email: hello@americancattleworldexpo.com
Website: https://americancattleworldexpo.com
DATA PROCESSING ADDENDUM
American Cattle World Expo
Effective Date: February 2026
This Data Processing Addendum (“DPA”) forms part of and is incorporated into any agreement between American Cattle World Expo (“Company” or “Controller”) and any vendor, sponsor, or service provider (“Processor”) that processes Personal Data on behalf of Company.
This DPA is intended to comply with applicable U.S. privacy laws, including the Texas Data Privacy and Security Act (TDPSA).
1. Definitions
“Personal Data” means information that identifies or could reasonably be linked to an identifiable individual.
“Processing” means any operation performed on Personal Data.
“Controller” determines the purposes and means of processing.
“Processor” processes Personal Data on behalf of the Controller.
2. Scope of Processing
Processor shall process Personal Data:
• Solely to provide services described in the applicable agreement
• Only on documented instructions from Company
• In compliance with applicable law
Categories of data subjects may include website visitors, registrants, sponsors, exhibitors, and business contacts.
Categories of Personal Data may include names, email addresses, contact information, IP addresses, usage data, and transactional information.
3. Processor Obligations
Processor shall:
• Process Personal Data only as instructed
• Ensure confidentiality of authorized personnel
• Implement reasonable security safeguards
• Not sell or misuse Personal Data
• Not engage subprocessors without authorization
• Assist with consumer rights requests where legally required
• Cooperate with required data protection assessments
4. Data Security Incidents
Processor shall notify Company without undue delay and no later than seventy-two (72) hours after confirmation of a Data Security Incident involving Personal Data.
Processor shall cooperate in mitigation efforts and shall not notify third parties without Company authorization unless legally required.
5. Retention and Deletion
Upon termination of the applicable agreement, Processor shall return or securely delete Personal Data unless retention is required by law.
6. Compliance Demonstration
Processor shall provide reasonable documentation demonstrating compliance upon request. Independent audit reports or certifications may satisfy this requirement.
7. Limitation of Liability
Liability under this DPA is subject to the limitations contained in the underlying agreement and does not create independent liability except as required by law.
8. Governing Law
This DPA shall be governed by the laws of the State of Texas.